What Does Conventional Stand Construction Mean?

What is Conventional Exhibition Stand Construction?
This is a question we often hear, and it’s high time we clarify it.
 

A Look Back.

To understand the term, it’s worth taking a look at the past. Exhibitions have a long tradition, even stretching back to ancient times. For many centuries, trade was at the heart of exhibition activities.

It wasn’t until the 1960s—when companies began specializing more and markets became increasingly saturated—that exhibitors discovered the power of targeted brand staging. The focus shifted from simply selling products to presenting one’s own brand. This was the real beginning of modern exhibition stand construction.

At that time, all exhibition stands were individually designed and crafted, with wood being the dominant material.

A Revolution in Exhibition Stand Construction: How System Stands Changed Everything.

In the 1970s, system stand construction entered the scene—a real revolution. Prefabricated aluminum modules, which could be flexibly assembled like building blocks, transformed the market. The planning and construction of exhibition stands became easier, faster, and often more cost-effective.

This development created two fundamentally different types of stand construction: the new system stand construction and the older, craft-oriented method, which from then on was known as conventional exhibition stand construction.

Although system stands initially attracted a lot of attention, they never completely replaced conventional exhibition stand construction.

How System and Conventional Stand Construction Share the Market Today.

Both types of construction continue to coexist today. Estimates suggest that about 60–70% of exhibition stands today are made using system construction, while around 30–40% rely on conventional methods.

System stands are often referred to as modular stands, while individual stand construction is frequently used as a synonym for conventional exhibition stand construction.

Both forms have their strengths, their fans, and their place in the market. Which type is best suited for an exhibitor depends on their specific goals and priorities.

© by HALLMANN Messebau & Design

Why Conventional Stand Construction Remains the Gold Standard. 

Despite having a smaller market share, conventional stand construction is still considered the gold standard in the industry. Why? Because it requires more than just quick solutions: Craftsmanship, technical expertise, and creative planning come together to create custom-tailored solutions.

Behind every conventional stand is a team of skilled designers who not only focus on the aesthetics of the stand but also have a deep understanding of the brand identity. The result is not just a stand but a space that brings the brand to life. When it comes to creative design, there are virtually no limits—anything is possible.

But creative freedom is only part of the challenge. Conventional stand construction demands precise craftsmanship and skillful handling of a wide variety of materials. Specialists with specific know-how and well-equipped workshops are necessary to bring such custom-designed stands to life. This combination of technique, creativity, and craftsmanship is what makes conventional stand construction so special—and so demanding.

Conclusion

So, conventional—or individual—exhibition stand construction is the type of construction where no idea is too big, and no design is too unique. Here, true one-of-a-kind pieces are created that are perfectly aligned with the brand. With its creative freedom and the use of high-quality materials, conventional stand construction offers everything needed to stand out at any exhibition.

Ready to Create Something Extraordinary?

Let’s bring your vision to life together. If you're looking for inspiration for custom exhibition stands, feel free to browse through our ⇒ ⇒ exhibition designs gallery.

Or ⇒ ⇒ just contact us directly - we look forward to developing your custom solution and making your exhibition appearance unforgettable!

Best Regards,
Your Petra Hallmann

© by HALLMANN Messebau & Design