New and improved therapies in pain medicine are essential. The pharmaceutical company Lundbeck rises to this challenge and aimed to present its newly developed migraine medication at the German Pain Congress in Mannheim.
Our task was to create a fitting framework that facilitates professional discussions with physicians while simultaneously reflecting the company’s unique values. Beyond Lundbeck’s expertise in the human brain, its disorders, and their treatment, the company stands for empathy and trust – both internally and in its relationships with external partners.
The result is a trade show stand that feels warm and inviting thanks to its colors, gentle shapes, and a thoughtful mix of materials. Sustainability was a priority from the beginning: all materials used were checked for reusability, as sustainability is a core focus for Lundbeck.
Exhibitor: Lundbeck GmbH, based in Hamburg, was founded in 2003 and specializes in the treatment of central nervous system disorders. The company currently employs around 50 people.
Industry: Pharmaceuticals
Congress: The German Pain Congress is held annually in Mannheim. The 2021 conference was conducted in a hybrid format, attracting over 1,600 participants both in-person and online.
Stand Size: 20 m², Cornerstand
Services Provided: Trade show design, project management, production, and assembly by HALLMANN Messebau & Design
Photography: Johannes Vogt
Result: The congress participation enabled Lundbeck to inform pain medicine specialists and neurologists about their new medication and its indications.
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