German Design Award Winner ISM aims to revolutionize the world of work fashion. A big goal. But achievable. Because the company is a manufacturer of safety footwear, workwear and functional clothing. And it surrounds itself with creative visionaries.
Creative and visionary: That is also the brand appearance of ISM at the A+A. Even from afar, a firework of colors creates magic and a lot of attention. On the outer facade of the island stand are rows of display windows for different themes and brands. The display windows in outpouring yellow, magical blue, powerful orange and eccentric green are lavishly large passe-partouts for the products on display inside. And they make visitors curious to see more.
The powerful colors also enchant visitors inside - and also provide orientation as to which brand can be found where on the large double-decker stand. The booth invites visitors to discover the many new products. And ISM has a lot to offer its guests in other ways as well. There is the kiosk, which offers culinary delights. A driving simulator provides the necessary portion of fun and entertainment. And even the floor plays with the senses of the trade show guests. For here the soft material of the sole technology is incorporated as an inlay, forming the IMPULSE.FOAM® logo. IMPULSE.FOAM® is the exhibitor's special sole technology that promises nothing less than a heavenly walking experience.
Inside the stand, the brand experience is pure. Because the restless, noisy trade show environment sinks behind the high walls of the booth.
Many visitors found ISM's booth to be the highlight of the A+A trade show. And best of all: ISM achieved its trade show goals.
Exhibitor ISM Heinrich Krämer GmbH & Co. KG. The company ISM is a manufacturer of safety footwear, workwear and functional clothing. ISM has been successful on the market since 1930 and employs around 80 people at its Lippstadt site. I Branch Safety footwear and workwear I Trade Fair A+A 2019, Düsseldorf. A+A is the world's largest and most important event on the subject of safety and health at work. I Booth Type island booth I Booth Size 300 m² I Size Double Floor 63 m² I Exhibition Design, Project Management, Production, Assembly HALLMANN Messebau & Design I Photos Martin Gaissert I Result "We were able to achieve the trade fair goal. Many visitors found our stand to be a trade fair highlight. We are very satisfied to happy."
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